Back Story

BrightLogic was founded by Heidi Araya in 2016. Process improvement has been Heidi’s passion since the mid-90s. Since the roots of Agile are grounded in lean thinking, it was a natural fit. With over 20 years of experience in software, technology, project management, organizational design, and various organizational process improvement initiatives, she has worked with numerous companies in various industries to develop better organizational alignment.

Today, Heidi works with leaders and organizations to adopt new behaviors and attitudes, using her many years of experience in a wide range of industries to design and grow high performing teams. She brings the power of invitation to organizational design and change, creating more responsive, effective, and resilient teams with engaged employees at all levels.

Heidi trains and speaks at events and conferences worldwide and co-hosts a popular (free) virtual meetup series for Agilists at


The legacy of waterfall is that people believe they can ask for a date in the very beginning of a new project and actually get an answer based on truth. This is rarely the case.
— Heidi Araya

About Us

BrightLogic is a consulting firm specializing in Agile transformations, high performance teaming, organizational design, and business process improvement.

Because businesses often have multiple needs during an Agile transformation, we offer a comprehensive portfolio of services, including:

  • Agile Coaching

  • Organizational Design

  • Business Process Improvement

  • IT Project Management

  • Scrum Master

  • Scrum Product Owner

  • Business Analysis

  • Continuous Integration

  • Web Development

  • Mobile Applications

  • QA Automation

  • Quality Assurance Analysis & Testing

  • Testing as a Service

  • Technical Documentation

  • Configuration Management